Horseriders ecommerce

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This customer received 23 web designs from 7 designers. They chose this web design from Unity Design Studios as the winning design.

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Web Design Brief

I need the design of a web site and ecommerce for horse riders product. the actual site is cavalloshop.it and is completely to rebuild.
the most important thing that must come out from the design is that this shop sells products for both type of riding: english and western and as well has products available and good for both. (accessories and horse care)
the site owners loves much more the western riding and they want to gain a good part of customers of it, that's why i ask you to give the central area and importance to the western products.
at http://www.nrsworld.com you can see a site style that we like, especially for the inner pages of products.
colors and graphics elements must be related to the world of horse riding, but we want the design to keep elegance and style, without being so western!
you need to find a way to create a cool design, user friendly to buy and that gives the real impression of professionality and care.
please check this site: http://www.droversaddlery.it/
the style is not so nice in my opinion, but somehow the navigation is friendly
in attachment to the project I add the mockup of the home page. Abou the inner page, please feel free to create the correct layout and check the one of www.nrsworld.com which I like especially for the product sheet.

p.s. you can change the color of the logo

Info Icon
Updates

Project Deadline Extended
Added Monday, February 03, 2014

Hello dear designers,
i've pushed a little the deadline.
I will give you feedback in a while.
thaks to all
Lorella
Added Monday, February 03, 2014

Target Market(s)

horse riders
western riders
english riders
stables owners

Industry/Entity Type

Product


Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • style, elegance and western atmosphere. GOOD SPACES to show products.
  • MUST HAVE a base way to manage banners in home page
Nice to have
  • images of horses, but the most important images are products
Should not have
  • too many western elements

Files
Download all files - 0.2 MB
PNG
Mockup Monday, 27 January 2014 15:54:52
Monday, January 27, 2014