• US$150

• 90 designs

• 42 designers

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Logo Design Brief

We seek a new logo that reflects the new vision and mission we developed as part of our strategic planning process. Our new vision is “Vibrant and activated communities achieving health, justice, and opportunities for all,” and our mission is “Mobilize the transformative power of local public health for enduring health equity.” Our full strategic plan is available here: https://phasocal.org/wp- content/uploads/2019/08/Public-Health-Alliance-Strategic-Plan_2019-2024.pdf. We also have a companion website hosting our premier data and mapping tool, the California Healthy Places Index: https://healthyplacesindex.org/. The logo design could complement the HPI website design. Like the HPI logo, we want the Public Health Alliance logo to have a favicon that is recognizable. A few other reports are linked below to give you an idea of our work and branding:

Recent reports with our preferred colors and branding look:

• https://phasocal.org/wp-content/uploads/2020/06/Innovative-Community-Investment- Strategies-Final.pdf

• https://phasocal.org/wp- content/uploads/2020/07/Embedding_Equity_Into_Emergency_Ops_Brief.pdf

• https://phasocal.org/wp-content/uploads/2020/07/Public-Health-Funding-Brief-Final.pdf

Target Market(s)

The Alliance is a collaborative of Local Health Departments in Southern California. Collectively, our members have statutory responsibility for the health of nearly 60% of California’s residents. We focus on multi-sector policy, systems and environmental change to improve population health and equity. Our target market includes: state & local public health officials, government officials, community groups & non-profits who work towards HEALTH EQUITY & RACIAL JUSTICE.

Logo Text

Public Health Alliance of Southern California

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• -- Incorporation of dark blue, vibrant green, orange in logo colors
  -- Emphasis on equity/community
  -- Use san serif font ONLY
  -- Emphasize “Public Health Alliance”, and deemphasize/use smaller font for “of Southern California” (our work reaches nationally)

Nice to have

• -- We would like to see an abstract design element
  -- We would like our abstract design to give a sense of dynamics/movement/fluidity
  -- We would like to see a design element using very simple shapes/cultural accents (lines, see arrow image attached)
  -- Possibly design element that incorporates a play on sun/sunlight for some options

Should not have

• -- DO NOT use yellow in the main color palette used for the logo.
  -- DO NOT use red crosses or other symbols associated with the health care/medical professions
  -- DO NOT use a city skyline

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Files

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