Women's clothing brand - workwear

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This customer received 77 logo designs from 26 designers. They chose this logo design from Liyana as the winning design.
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I need a logo for my brand Dug Design. It's a new women's workwear brand specialising in rural and regional workwear. Think about it being a much more fashionable RB Sellars brand. I need the logo for website design, dedicated colour scheme and to go on my clothing. I'm thinking of incorporating a shovel as a logo / signature brand. It needs to be recognisable. I want it to be trendy. Not dorky. Women focused, so I'm happy to use pink but not wedded to it.
I don't want the word 'design' to be prominent but it needs to be incorporated somehow. Dug should be the standout or a shovel instead.
I want a new font. Something that I can then download and use for my website. (for example, sass & bide have a very recognisable font).
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