Logo for Hot Tub company going through a rebranding process

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This customer received 46 logo designs from 24 designers. They chose this logo design from alvinnavarra as the winning design.
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We are seeking a logo for a Hot Tub and Spa company that is rebranding. This is a local company that sells and services Hot Tubs. This is a family run business that has a loyal client base and does most of their work by word of mouth.
The logo we are seeking will be used on everything from the store front to business cards, to car decals so it needs to be readable, memorable and engaging.
The final design should be simple, engaging, and memorable.
We have attached the existing logo for inspiration. We would like to stick with a similar blue color scheme, and the orange should not be more than an accent color.
Target Market(s)
Families looking to purchase a new hot tub or have their existing hot tub serviced
Logo Text
the Hot Tub Shop
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Character Logo
Logo with illustration or character


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must have a logo and text for the logo. We want people to read 'the hot tub shop' or 'hot tub shop' and also have a logo that can be used without text.
Should not have
- Should not be hard to read or hard to remember.