Avocado Wholesale Fruit Box Design (Contest)

Winner
Contest winning design

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This customer received 66 packaging designs from 13 designers. They chose this packaging design from Rais as the winning design.

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Packaging Design Brief

We are a wholesale fruit distributing company and we have to create our own Avocado packaging design. We are trying to build a brand around the name "Avolicious". These avocados are from Mexico, and will be mainly exported to the USA. They must accentuate the premium quality we are packing!
Go crazy, make it as wild or as conservative as you want. Let's see what you can come up with!

Target Market(s)

Wholesales, Importers, Distributors

Industry/Entity Type

Agribusiness


Colors

Colors selected by the customer to be used in the logo design:

a54499
9ecc3e
fbed22

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket

Requirements
Must have
  • -Please use the adobe files with the blank base/measurements as a mold.
    -Electric purple background (box will be electric purple color). See attachment of the purple tone we are looking for.
    -Must include the word (our brand): "Avolicious". This should be in yellow font and green outline (see attachment of green tone we are looking for). The font and design is for you guys to decide.
    -Must include our logo (please find it on the attachments).
    -Must include "Imported by Terra Exports Las Vegas NV USA". The Terra Exports portion must use the font/color as seen in our attached logo.
    -Must include "Produce of Mexico".
    -Must include "Premium hass avocados".
    -Must include "Net Weight 25 lbs / 11.2 kg.
    -Must include "www.terraexports.com".
    -3 colors only: Terra Exports green, hot purple, and yellow.
    -Must include a checkbox for the different avocado count inside the box. These are all the avocado count 24,28,32,36,40,48,60,70, and 84. Be creative with this one (please see attachments for a reference).
Nice to have
  • -pick a nice yellow tone that will combine with the other two colors (green and yellow).
Should not have
  • -It should not have the colors from the color wheel.
    -See attachments of the specific colors we are looking for

Files
Download all files - 3.5 MB
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Tuesday, October 20, 2020
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Tuesday, October 20, 2020
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Tuesday, October 20, 2020
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Tuesday, October 20, 2020
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Tuesday, October 20, 2020
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Wednesday, October 21, 2020