Vietnamese cuisine canteen logo

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This customer received 39 logo designs from 21 designers. They chose this logo design from Barok as the winning design.
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Logo Design Brief
We need a logo for a Vietnamese food card. This new virtual restaurant, based in Brussels, will be called "Big Pho" and will specialize in pho soups (broth with noodles, dumpling, vegetables and fresh herbs).
We will mainly offer delivery and a little take away, but no consumption on site. We are therefore addressing customers who order via delivery platforms.
We are not a fast food, we only use good products sourced in short circuit, everything is homemade by a real Chef.
Target Market(s)
Young, trendy, urban, foodie
Logo Text
Big Pho
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The name "Big Pho" must be legible.
Nice to have
- The final design must convey the idea of the bowl with noodles to "slurp". Not just a bowl of hot soup.
Should not have
- The soup bowl illustration should not be too crowded so that the name can be read easily.