• US$300

• 214 designs

• 92 designers

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Logo Design Brief

Logo design for a hotel, restaurant and villa on a lake in Italy. Concept is luxury, classic modern style,

* An Overview / Background of the Business & Services
Hotel Musa is a 5 star, boutique, family orientated hotel that will be known for excellence in hospitality and customer service. It is a 12 room hotel on the lake of Lake Como in Italy. It sits amongst a poor yet quaint town. The area in general presents many 3-4 star hotels that are tired, traditional and lacking in service.
We will have a large open air restaurant that will verge on a club atmosphere at times with hip music and a chic feel. The food will be creative Italian , so pushing the boundaries to traditional Italian expectations.
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* The Target Market / Audience you are trying to reach
Mostly European, particularly northern Europeans, yet many US will visit also. Age – 25 to 70, not family orientated. Demographic will be middle to upper class, affording a 5 star room rate of Euro 900 per night in high season and enjoying a chic, sophisticated but fun atmosphere full of great, friendly service.

* Design Specifics; any preferences or ideas for Style, Colour, Imagery, etc
As mentioned I only want to use the letters of the name as the logo. I am open to style and colour.

* Do you have an existing website or Facebook page where designers can learn more about your company? Not yet.

Target Market(s)

Hip, chic, young at heart, edgy, searchers of excellence,

Logo Text

Hotel Musa

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Logo styles of interest

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Nice to have

• I do like to consider the m on top of the H as a symbol. Showing the top of the m converging with the cross bar of the H and discreetly wrapping around (showing the level of care.service) the curved verticals (indicating slim good looking people) of the H. A bad example is sketched below.

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