Amazing Life Fitness

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This customer received 60 logo designs from 36 designers. They chose this logo design from vector Art 07 as the winning design.
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We need a logo for a new fitness center called Amazing Life Fitness. The theme/vision for this fitness center is to help each person to have an amazing life. We are looking for the logo to be encouraging, uplifting, uniting and community building. Our color scheme is yellow/gold (PMS 123) and blue (PMS 286) Also Cool Grey 4. Another blue color option is reflex blue.
Target Market(s)
All
Logo Text
ALF
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Other font styles liked:
- Arial
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- proper colors
Nice to have
- One idea is having an African American and Caucasian American hands in a "bro" handshake.
Should not have
- Anything aggressive. Needs to be encouraging and welcoming.