Logo design for UK based Joinery company

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This customer received 97 logo designs from 46 designers. They chose this logo design from Fanol Ademi as the winning design.
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We need a logo design for a new UK based Joinery company. We build high quality windows, doors and staircases and service most of the South of England including London.
We are craftsmen producing really good quality joinery work so the logo needs to say high quality but also have a traditional, craft look and feel to it.
You could try and integrate a joinery product into the logo but no cartoons or Mario brothers style people holding hammers
If you look at what a Sash window is, this is probably 75% of what we produce along with quality doors.
We build in hardwood (oak) and softwood so that might help ?
Target Market(s)
Private customers wanting joinery
Logo Text
The Southdowns Joinery Company
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The Southdowns Joinery company in the logo
Nice to have
- Some way of integrating some kind of joinery / wood working into the logo
Traditional craft style
Should not have
- Pictures of people holding hammers or saws
No cartoons