Logo and Branding for Consulting and Advisory Firm

Want to win a job like this?
This customer received 205 logo designs from 65 designers. They chose this logo design from SigmaStudio as the winning design.
Join for free Find Design JobsLogo Design Brief
We are looking for a high quality, professional logo and branding that conveys to the target market: confidence, trust, expertise, experience, value, advice, relationship focus. We initially want a logo, but will want a branding guide also with branding standards and fonts, etc. and applications for email, social media and website. The initial logos and color schema will be used to help build a 1.0 version website as part of our launch, as we are a new startup enterprise. Have attached some AI generated logos that are "interesting" but do not want to see items come back that look exactly like these.
Target Market(s)
Our target market are C-suite executives in banks, credit unions, non-bank financial institutions, financial technology companies and in the law firms, private equity firms and the like that are also advising the industry.
Industry/Entity Type
Consulting
Logo Text
dextrus advisory
Logo styles of interest
Abstract Logo
Conceptual / symbolic (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- The project must include a professional logo that conveys the ideals noted above. It can be an icon, abstract or otherwise, or use the initials for our firm (d-a). The logo and branding should look good on social media, websites and electronic communications and be classy, somewhat modern, mature, and sophisticated.
Also, need to deliver final product in full color vector file and in black and white versions as well in png and jpeg format along with color codes
Nice to have
- would like to see examples in lower case lettering, which we feel is a bit more "modern" than capitalized but are open to other suggestions.
Should not have
- Not have any logos that look exactly like items we uploaded. Those should be used as guideposts.