• €360

• 50 designs

• 12 designers

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Web Design Brief

Joy of Clothes www.joyofclothes.com is relaunching to focus on empowering style advice, e books and courses.
We need a new logo, brand identity and website which reflects this change.
The structure of the site and pages have been completed http://dev1.joyofclothes.com/
but we need to update the brand look and feel
Please read the full brief, uploaded, before submitting your designs.

Target Market(s)

Women, primarily aged 28-45, English speaking USA and UK
Ambitious and determined. Looking for solutions. Open to self-improvement.
Maybe not as confident with style and body image as other parts of their life.

Logo Text

Brand name Joy of Clothes Strapline version 1: Unlock your personal best Strapline version 2: Unlock better Logo/graphical icon for use with/without text

Number of Pages Required

3 page

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• 1. Web designs for home page, a channel page and advice page (see attached brief)
  Web designs must be consistent with new website design navigation, and page structure http://dev1.joyofclothes.com/
  2. Web style guide to include colour palettes/system; web fonts, icons, illustrations and guidelines/examples free stock photography. see Mindmap upload for example of colour pallette we like.

Nice to have

• Ebook front covers
  Quiz promotions
  Course promotions
  Other web pages
  Social media pages eg Facebook, Instagram,Twitter

Should not have

• Paid photography or photos where don’t have the rights

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Files

Download all files - 0.7 MB