Design Only - Custom Travel Brand E-Commerce *

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This customer received 54 web designs from 5 designers. They chose this web design from Marc Ray as the winning design.
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I have a basic website layout already made on Shopify, but looking for some additional design touches on a few pages. We would like to add some more style and creativity to the site. The images on the site are not final, just placeholders.
We are a travel brand selling our first 2 items (custom luggage tag & passport wallet). The premise is to engrave the product with everywhere you have been and everywhere you will go. You are allowed to ship back to us and re-engrave new places for $5.
The customizer page is already coded but we can make changes to the forms (select countries, enter contact information form, and overall flow)
Target Market(s)
Millennials and travelers. Most likely more females then males will be purchasing. Also for parents buying children gift cards/gifts
Industry/Entity Type
E-Commerce
Number of Pages Required
5+ page
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Looking for ways to add some new design to the pages. It's a new product category so want the customer to fully understand what it is and how it works. The gifting page will be important because you can either buy a blank tag/passport holder as a gift ($5 paid one-time return included) or a gift card from the gifting page.
Nice to have
- Looking to add a bit of color. Gray is ok. Brand is primarily black and white but would be nice to add a TINY pop of color on certain buttons maybe.
Should not have
- The customizer feature is fixed. You can change the form look/feel.