• A$150

• 64 designs

• 34 designers

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Logo Design Brief

Task Description:
To update the Z Fit Studios Logo to reflect growth, empowerment and innovation in the branding. We want the logo to look sleek, elegant and more mature. At the same time, keeping it simple yet beautiful. This logo will be become our prime logo and will be used everywhere as part of our business.

Task intent:
Z Fit Studios is planning to expand, where Z Fit Studios will have three sub-brands instead of one and all these brands are poised to grow and will become independent business verticals, yet integrated together. These three brands will be:

1) Z Fit Studios Recreational (or Rec) - This brand will serve to people who would like circus, dance, fitness, pole and wellbeing services as their recreational and hobby needs. Pretty much what Z Fit Studios currently is.
Logo elements - Fun, Creativity & Happiness.

2)Z Fit Studios Academy: This brand will serve to people who would want to pursue circus, dance, fitness, pole and wellbeing classes for the purposes of structured learning, focussing on techniques, completion of examinations and regular performances including at prominent competitions.
Logo elements - Reflects Striving for Excellence (we don't want to use this catch-phrase, it's only here to reflect the intent), Hard work & Structure.

3) Z Fit Studios Professional: This brand wil serve to those who would want to pursue professional careers in the field of circus, dance, fitness, pole, wellbeing and creativity. It will produce highly skilled career-ready professionals who are aiming to perform on highly prestigious stages, at arenas and in world-class theatres.
Logo Elements- Excellence, Elite, Passion & Professional.

The final delivery docket will have the following elements:
1) The logo for Z Fit Studios;
2) A logo version for Z Fit Studios Recreational;
3) A logo version for Z Fit Studios Academy; and
4) A logo version for Z Fit Studios Professional.

All the logos need to look unique however cohesive to each other and relatable. Please make sure that unique values are reflected by each logo for their respective brands, as describes above.

Would need all the design rights, suitable file formats needed- business as usual.

NOTE: We are proving information which includes our current logo and the current color palette. However, we are open to new suggestions with updated color pallette.

Target Market(s)

All ages, upscale, creative professionals.

Logo Text

Refer the above detail

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Versions for different sub-brands as mentioned above.

Nice to have

• Please read the description for details.

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Files

Download all files - 0.1 MB