• NZ$150

• 30 designs

• 8 designers

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Label Design Brief

Task: to design a beer can label for a new Croucher Brewing seasonal beer called GRAPEFRUIT WARRIOR.

Croucher Brewing is a small brewery based in Rotorua, New Zealand. Our brand is based around adventure (Rotorua is very popular playground for mountain bikers, kayakers, rafters, off-road runners, etc).

Creative: we don't want to be prescriptive about how it should look, rather keen on seeing your creative idea. As this is a seasonal release it DOES NOT have to fit in with the design of our standard range of beers (example attached). We are looking for something eye catching on a shelf/fridge full of other beers.

Label shape - we have a label shape we work with - see the template attached. The label will be applied to a WHITE can.

Target Market(s)

Slightly male, 25-50

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• On the front face of the label:
  GRAPEFRUIT WARRIOR
  Grapefruited IPA
  7% all/vol
  330ml
  Croucher Logo
  
  
  Elsewhere on the label we MUST HAVE:
  1. Where it was brewed details:
  Brewed at The Croucher Brewing Company
  166 Lake Rd
  Rotorua, NZ
  
  2. Our website address:
  croucherbrewing.co.nz
  
  3. Barcode - see attached barcode. It needs to be used in its full size - no stretching or scaling. This is very important.
  
  4. Has to have Standard Drinks listed as:
  1.83 Standard Drinks Approx.

Nice to have

• CAN HAVE:
  1. Brewery/Beer Blurb:
  Born in Rotorua, Croucher beers celebrate the 'taste of adventure' from the 'home of adventure'. Grapefruit Warrior is one of our favourite seasonal brews; chock-full of hops and real New Zealand grapefruit. Enjoy.

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Files

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