Blui

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This customer received 94 logo designs from 39 designers. They chose this logo design from Asmaulhusna as the winning design.
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Blui is an online platform that aims to break paradigms in homecare in Chile, focus on disability support and aged care.
The main problems in Homecare are:
First, Homecare services are too expensive, and Second, it is to Hard to find good Homecare support workers
This friendly and secure platform will help to create that connection, on the one hand, elderly people and people with disabilities and, on the other hand, independent support workers.
Through Blui they meet freely and transparently to agree between them the type of service, the price of the service, and the date.
The platform scope will consider this type of services: Social support, Therapy Support, Nursing Service, and Personal Care.
Vision: Create the largest community in the country with the best independent professionals who provide care services to the elderly and disabled people living in their homes.
The graphic design of the Blui brand is aimed at communicating and generating identity in these fundamental pillars:
Pillar of Transparency:
Pillar of the Community
Pillar of Honesty
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Target Market(s)
• People seeking support: Sons, friends, or partners of someone that needs care at home. Aged: 30 to 60 years. Basic skills with technology.
• People that want to provide support:
1. Indepent professional that wants to complement Blui with another job. Male or female, that like the benefits to be independent and also have some basic skills with technology.
2. Companion: Maler or female that is retired but wants to help other people with social support. Age: From 65 years old.
3. Last year of students in Professional degrees: Students from therapy Support, Nursing Service, and Personal Care.
Industry/Entity Type
Home Health Care
Logo Text
Cuidémosnos en comunidad
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