• US$300

• 164 designs

• 59 designers

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Logo Design Brief

We need a logo redesign for software company UReason based in Rotterdam, Netherlands. We provide Asset Performance Management solutions to industrial companies to help them minimize unplanned asset downtime and increase asset reliability. Our main services include:

- Alarm Management
- Condition Based Monitoring
- Predictive Maintenance
- Prescriptive Maintenance

We want a more relevant and modern logo together with the company name and a tagline.

The first two letters of our company name are capitalized. We want the new logo to resemble a red connected brain. An example of what we are roughly envisioning can be found in the extra files section.

Additionally, "U" and "R" should be distinguished from each other in some way to symbolize that U are able to Reason.

Our tagline is "Intelligence to Act".

Overall, the design should symbolize the transition from data to action as with data, we are able to act.

Our main logo color remains red (#e54900) but you are free to play around with shades and other color techniques. The color of the company name and tagline can be chosen according to our color scheme in our website (www.ureason.com).

We want at least 3 separate files: 1. Logo, 2. Logo + company name, 3. Logo + company name + tagline.

Our current logo assets are also attached below.

Our current brandbook: https://zeroheight.com/21b46f601/p/21fb5f-ureason-brandbook

Target Market(s)

Asset Performance Management

Logo Text

Company name: UReason Tagline: Intelligence to Act

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo: a red connected brain
  Additionally, "U" and "R" should be distinguished from each other in some way to symbolize that U are able to Reason.

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Files

Download all files - 0.5 MB