Hi,

The brief is currently straight forward, but it is also too open-ended.
What's the one phrase that best describes Master's Landscape Design's USP?
What adjectives captures the Firm's persona/approach/process?
If Master's Landscape Design was a car, which brand would it be: Lexus, Benz, BMW, Maserati, etc?

Basically any and all info that would tell how best Master's Landscape Design stands out from the crowd/top-echelon of high-end landscaping firms and contractors would be very helpful.

Thanks.

Great question! Master's landscape design combines both modern and rustic styles with great detail to create projects that are full of value and beauty that last a lifetime.
If Master's was a car it would be a top of the line Land Rover or Benz.

There's a distinct difference from Master's and our competition with clean and well defined bed lines that have a lot of character and curvature. Lots of year round color, large boulders, textures, etc...Our work has a tremendous amount of class to it that stands out beyond any of our competitors work. We are building a brand that is by far not the cheapest and our customers understand that. They are willing to pay for the quality of work and service that we provide. Most of our customers are not necessarily purchasing with their wallets but rather with their gut. Customers purchase from us because of how our process and end result makes them feel. Essentially, We're in the business of selling emotion when we design and sell outdoor living spaces, landscapes, lighting, outdoor kitchens and fireplaces.

Master's landscape design combines both modern and rustic styles with great detail to create projects that are full of value and beauty that last a lifetime.
If Master's was a car it would be a top of the line Land Rover or Benz.

There's a distinct difference from Master's and our competition with clean and well defined bed lines that have a lot of character and curvature. Lots of year round color, large boulders, textures, etc...Our work has a tremendous amount of class to it that stands out beyond any of our competitors work. We are building a brand that is by far not the cheapest and our customers understand that. They are willing to pay for the quality of work and service that we provide. Most of our customers are not necessarily purchasing with their wallets but rather with their gut. Customers purchase from us because of how our process and end result makes them feel. Essentially, We're in the business of selling emotion when we design and sell outdoor living spaces, landscapes, lighting, outdoor kitchens and fireplaces.

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Awesome!

Thanks for going in deep to explain how Master's leads with style and connects on the emotional level.
Clearly, premium craftsmanship and exquisite attention-to-detail are what I'd need to capture in your Logo/Brand Identity.
Thanks again for the clarifications.