Design for a software platform that helps companies retain and grow their user base

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This customer received 78 logo designs from 31 designers. They chose this logo design from perfect_logo as the winning design.
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Need a logo for a new startup. The business will be selling a cloud-based system for customer success management; a tool to ensure SAAS businesses successfully onboard, retain for renewals, upsell and cross-sell to existing customers. Finding new customers is 6x more expensive than retaining existing.
Domain is userlot.com
Competitors are Gainsight, churnzero, planhat, totango
We are after a great looking brand/logo that helps us stand out from existing large competitors and focuses on the user and growth. Potentially with building blocks making up the logo?
Have added a screenshot we did for our login screen. The logo and colours are just a quick idea we had. Basically combining a U with a user shape and an upstroke to the right. But we are open to whatever.
Can we also please get a basic brand colour scheme with the logo?
Updates
Did not launch it straight away
Target Market(s)
B2B SAAS companies moving from about 500k a year -> 10M
Logo Text
userlot
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.