• US$190

• 15 designs

• 6 designers

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Graphic Design Brief

Scrub Daddy, Inc. is a leading manufacturer of innovative, fun cleaning products. Our flagship product is a smile face sponge (also named Scrub Daddy) that changes texture with water temperature. Much like the products inside, our packaging reflects the Scrub Daddy brand by incorporating art elements that are bright/happy/clever/rounded/fun. We are rapidly growing overseas. The purpose of this project is to create new versions of our 4 existing vector art icons that are descriptive enough to not need accompanying subhead text (header copy can stay). The icons appear on our product packaging and currently require multilingual translations. IMPORTANT: Your designs must maintain the look and feel of our brand as to seamlessly blend into the rest of the packaging! Orange background is fluorescent. Key style identifiers include: rounded lines, bright colors, and cartoon styling.

Industry/Entity Type

Cleaning Product

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Artwork styling should fit in with everything else on the packaging! Use rounded lines, bright colors, cartoon styling with light shading where needed. liberties may be taken in terms of object scale in relation to yellow Scrub Daddy sponge. Scrub Daddy's features (eyes, mouth etc.) however should be close to realistic as well as consistent.

Nice to have

• illustrating the scenario by incorporating a cartoon hand, simulating movement with transparency/rounded arrows, or by using more than one drawing for a single icon can all be explored as ways to eliminate the need for explainer text.

Should not have

• dark colors, excessive detail,

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Files

Download all files - 27.7 MB