• €190

• 271 designs

• 56 designers

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Logo Design Brief

Please, read the entire description.

CENTURION PARTNERS is a corporate finance advisory firm and venture capital investor. The company needs to develop a logo that would connect to its heritage drawn from its name (Centurion). Our clients are sophisticated individuals and institutions. We work with technology firms and their executives and investors.

The logo must meet the following criteria:
1. Consist of a signet (emblem) and name in a selected/designed interesting (not boring) typeface;
2. Connect with Centurion symbols;
3. Be modern yet with some connection to the old;
4. Symbolize:
- strength;
- agility;
- discipline;
- decisiveness;
- effectiveness;
- sophistication.
5. Be elegant;
6. Properly balanced between simplicity and complexity;
7. Gradients are allowed;
8. Follow the main trends in logo design.
9. Pay attention to colors and its meaning:
- blue is trust and cleaners;
- red is power and passion;
- gray is wisdom.
10. Background in the main design for a set of a signet (emblem) and logo should be transparent.

Our clients are sophisticated and seek sophisticated advisers. First impressions matter. So please, make sure that your design follows the requirement for a global modern firm.

Centurion was a professional officer of the ancient Roman Empire army after the Marian reforms of 107 BC.

The ancient Roman Centurion was the ultimate soldier, in every sense of the word. No rank in the history of the world’s armies demanded more than the centurion rank.

The centurion was a blend of skills; as a commissioned officer of about 80 men, he had officer duties, which included strategic planning, organization, and discipline of the men under him. But he also was a soldier – a battle-hardened leader of his troops, the first warrior into hand-to-hand combat with the enemy.

Because of these dual roles, the centurion often found himself in a difficult position, between correcting his men with severe discipline but also inspiring them to battlefield victory. When soldiers erred, the centurion administered the punishments, and they were brutal. When the soldiers prepared for war, the centurion had to rally them to the cause and inspire camaraderie. On the one hand he was understandably despised; on the other, he was necessarily revered.

The centurion played the crucial role of leading the troops into battle. This meant he was front and center of all engagements with the enemy. Hence, the life expectancy of centurions was short; no other position in the Roman army had higher casualties. To make matters even more difficult, when the Germanic, Celtic, and Britton tribes fought against the Roman armies, their men were instructed to kill the centurions at the outset of the engagement, in order to incite chaos and disorder among the opponents’ troops.

The centurions could easily be identified. Unlike the other officers, they wore a transverse helmet plume, meaning it ran side to side on the crown instead of front to back. And they usually wore a breastplate that differed from the regular troops. These differences made them an easy target for the enemy.

Target Market(s)

Sophisticated global executives. investors. Venture capital investors. banks.

Industry/Entity Type

Investment

Logo Text

CENTURION PARTNERS

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must connect to the symbolism of a Centurion
  Balance between simplicity and complexity
  Emblem and name in selected interesting font
  Be elegant, original, and innovative
  Transparrent background
  Feasible for print and web

Nice to have

• One idea is to combine C and P in a circle or a shield and have another element symbolising the centurion helmet arranged in a circle or a shield.
  Preferred colors (not necessarily in combination):
  Red
  Blue
  Gray
  Black

Should not have

• excessive decor - balance between simplicity and complexity

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Files

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