New Franchise Broker needs a logo design

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This customer received 64 logo designs from 13 designers. They chose this logo design from aligutierrez as the winning design.
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Logo Design Brief
Need a logo design for Aurora Franchise Advisors. I'm starting a new business that helps people find the best franchise for their individual situations and to become business owners. Aurora is the goddess of the dawn or personification of light. My messaging will be around "we help light your path to business ownership/realizing your dreams/etc.
I like the ideas of a path or road leading into the distance, maybe mountains? A sun or light source (the dawn) should be prominent. It should be a helpful vibe, not too abstract. People need to trust that we will help them through a stressful, financially risky but ultimately rewarding process. For colors, I'm drawn to blue with gold for the sun.
Target Market(s)
individuals looking into buying a franchise business
Industry/Entity Type
Professional Service
Contact Information for Business Card
Bob Rea
Principal
Aurora Franchise Advisors
603-897-9768
bob@aurorafranchiseadvisors.com
www.aurorafranchiseadvisors.com
Logo Text
"Aurora Franchise Advisors" should be in the logo
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sun or light source signifying AURORA
Path or road leading to the future
Nice to have
- Maybe a road going into a sunrise in the mountains
Should not have
- not too abstract
Payments
Total
US$110
Project Deadline
23 Aug 2020 18:29:20 UTCProject Upgrades
Bundled project(s)
- offering US$39 business card design to winner