Purpose Breathwork - a minimalist, stylish and modern logo with a unique element of design

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This customer received 50 logo designs from 29 designers. They chose this logo design from JohnM. as the winning design.
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Logo Design Brief
I need a logo design and business card design for my breathwork business. I will initially be focusing on both corporate breathwork workshops and individual and small group sessions/retreats. I like a clean, elegant design - not too "corporate" but also not overly feminine. My intention is to people learn to use their breath to decrease anxiety and stress and increase energy, performance, creativity and a sense of peace and calm. I liked the idea of creating the oxygen symbol out of the "o" but am not set on that idea. I am also open to a symbol as well. I am based on Colorado and could bring in the mountains and/or air elements as well. I have attached a few color palettes that I like, but am open to others as well. I like bringing in the natural elements and want my logo to give a feeling of calmness, but strength.
Target Market(s)
Corporate professions, leaders, entrepreneurial women
Contact Information for Business Card
Simple/ minimalist and stylish and clean with some element of design
Logo Text
Purpose Breathwork
Logo styles of interest
Character Logo
Logo with illustration or character


Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Designer to choose only greyscale colors for use in the design.
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Clean, simple, natural, elegant, powerful, mindful design
Nice to have
- a potential symbol?
Should not have
- bright, bold colors - just not my style or anything too feminine (not a fan of script font in logo)
Files
Download all files - 2.2 MBPayments
Total
US$150
Project Deadline
24 Aug 2020 11:07:41 UTCProject Upgrades
Bundled project(s)
- offering US$39 business card design to winner