• US$110

• 78 designs

• 25 designers

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Logo Design Brief

This is a B&W logo for a construction company called "StraightNail Construction". We would like the logo to be B&W only, simple, easy to read, and strong. We like the look of retro soviet propaganda, with the strong and simple lines. We will upload three logos that we like as examples.

There are three sample logos uploaded. Here is what we like and don't like about each one.

Example 1 : our favorite. We like the nail as the "i". We would like to see the word "brisk" replaced with "STRAIGHTNAIL" and "CONSTRUCTION" in the box below. We do not like the brown color, B&W is preferred. We would like to see the hammer hammering diagonal, as shown, but are also curious to see the hammer vertical.

Example 2: We like the font and simplicity of this one, but we don't like that it's on Adobe Stock, so it may not be original for our company. We want an original logo.

Example 3: We like this idea because it is similar to Example 1. We dont like the font, as it's hard to read and not simple. We like the bold B&W. We don't like the "Carpentry" in a wood box, as the wood box is broken and distracting. We prefer the plain box in example 1.

Propoganda examples: this screen shot shows the strong font and feel we like for our text and lines. We do not want the color in this example.

Target Market(s)

Home owners

Logo Text

StraightNail Construction (may be in all caps)

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Logo styles of interest

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Font styles to use

Other font styles liked:

• please see fonts in example logos

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Colors

Designer to choose only greyscale colors for use in the design.

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Must have "StraightNail Construction" and a straight nail. A hammer or hand holding a hammer is optional. Lines strong, clean and simple, retro feel (like soviet propaganda). B&W only. Would look good on everything from business cards to apparel.

Should not have

• color, details that will be hard to print on t-shirts or caps, cute fonts or illustrations

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Files

Download all files - 1.6 MB