• A$110

• 23 designs

• 8 designers

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Graphic Design Brief

I have attached a Word document to the brief which gives more detail.

There are 3 different products that we will sell. The label should be interchangeable across all 3 products, where only the colours change. This requires both a selection of a font typface to match our style and a new image embedded in the logo.

Target Market(s)

The target customer is women aged between 25 and 60. We would like to cross over between both audiences, without ruling one out

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - It must be eye catching, i.e. people need to stop scrolling when they see it.
  - It must have contemporary colours that are popular with women, i.e. pinks, apricots, dark greens, mustards, etc
  - The image needs to be very feminine, just like the target audience
  - The label must evoke some emotion, yet still be a little bit fun without being too serious.
  - The label must use this image below as the main foundation. I have included the EPS file with this email.
  

Nice to have

• - We want to be somewhere in the middle, as in, the right price point accessible for most people, but still with a bit of class, fun and femininity

Should not have

• - We also don’t want it to look like “just another” nutritional brand selling Bulk Nutrients

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Files

Download all files - 1.6 MB