• US$150

• 58 designs

• 19 designers

---

Logo Design Brief

Seeking a visual identity for a new company that has two parts. Please see the design brief for full description.

Inkfish Innovation is the parent company, Code Kraken is a subsidiary.

Inkfish Innovation: Zoo & Aquarium consulting company centered on engaging public program design, event management, and strategic planning.

Code Kraken: Hybrid outdoor adventure game series taking teams through cities, towns, and cultural institutions to solve puzzles. Mash up of Amazing Race & an escape room.

Target Market(s)

Inkfish Innovation: Zoo and Aquarium executives
Code Kraken: Zoo and Aquarium visitors, specifically young adults (Gen Z + Millenials) and families.

Logo Text

See design brief.

---

Logo styles of interest

---

Font styles to use

---

Colors

Colors selected by the customer to be used in the logo design:

---

Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

---

Requirements

Must have

• The final project should include:
  Two logos. One for Inkfish Innovation. One for Code Kraken.
  Color palette, with HEX codes, for additional collateral
  Font recommendations
  
  Both should feature cephalopods (Inkfish is a term used for cephalopods like octopuses, squid, cuttlefish and nautiluses. Kraken refers to a mythological giant squid)
  
  See design brief for more information.

Nice to have

• A style reminiscient of tattoo art or ink/natural history illustrations. See design brief for examples.
  
  Code Kraken can be more bold than Inkfish Innovation
  
  Code Kraken should invoke a feeling of adventure & puzzle solving

Should not have

• Pinks or reds
  
  Open to other colors - those selected here are just a general idea.

---

Files

Download all files - 0.9 MB