Logo for a BIG construction company
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This customer received 150 logo designs from 70 designers. They chose this logo design from P/T as the winning design.
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Logo Design Brief
I need a logo for a new heavy construction company. The company does excavation, road development, rockscaping, dirt work, etc. using BIG equipment like road graders, front-end loaders and dump trucks. The company is located in the mountains of Southwest Colorado.
The company is run by a family in a small community and most projects are smaller than what you would find in a city, so we want the logo to be have that friendly, accessible feel, but still be bad-ass. After all, we have the best equipment and do the best work of anyone around, while still being honest and easy to work with. The logo also needs to be simple as it will be used on everything from envelopes that you see up close to being painted on the door of a dump truck that you would see from far-away.
The company is named "Rio Grande Civil LLC". Unfortunately, most of the customers don't understand what "Civil" means (e.g. they ask why we didn't just name it Rio Grand Construction or Rio Grand Excavation). So, we'd like the logo just to use the "RGC" initials, as that's become the company nickname. We also want to include equipment (or part of a piece of equipment) on the logo. We are thinking of a black, grayscale, and bright green color palette that is immediately recognizable. That said, we need to be able to have versions to use on a white background (e.g. t-shirt) and a black background (e.g. web).
I'm uploading a file with some examples of logos that we found on the internet to give you some ideas about what's resonated with us so far.
We're excited to see what you come up with!
Target Market(s)
Business owners, ranch/farm owners, other construction companies, builders, government agencies
Logo Text
RGC
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- "RGC" initials
Rio Grande Civil LLC
Construction equipment
Nice to have
- Mountains
Should not have
- People
Files
Download all files - 0.2 MBPayments
Total
US$150
Project Deadline
14 Aug 2020 15:25:03 UTCProject Upgrades
Bundled project(s)
- offering US$39 business card design to winner