• C$150

• 174 designs

• 41 designers

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Logo Design Brief

Create a logo for The WE Collective
The logo should :

1. Sketches/ideas for the preferred layout/design Examples of design ideas in the attached PowerPoint.

2.Tagline:
Our tagline is Wellness, [Mental Health, Community] but it doesn't need to be incorporated in our logo. We would like to see a mock-up with it.

3.Font Style to use:
Serif (Plain text) Sans Serif (Bold) Script (Italic): Also prefer calligraphy. See attached PowerPoint.

4. How are you different from other brands in your niche?
We are combining wellness services with traditional psychotherapy, usually, it’s either/or.

5. What feeling or message do you want your logo to convey to those who view it?
Delicate and whimsical, minimalistic

6. These words are the best fit/personal for this brand:
Elegant, Serious, Professional, Feminine, Conservative

7. do you have any specific imagery in mind for your logo?
(Must haves or Must not haves): None

8. Here are the existing brand colors that we would like to continue using? See Pinterest Board link https://pin.it/1jPaGV3

Target Market(s)

1. About the Ideal Customer
Looking to target millennial black women who either need support in the area of mental health or want to increase her sense of community and belonging. She wants to do it in a non traditional way, not going and spilling her feelings on a couch, but connecting with someone who she identifies with.

2.What are the biggest frustration points that your customers are looking to solve? They are looking for a place to build community, affordable therapy from someone who they identify with, a place to connect through wellness events and services (yoga, medication, prayer, healing circles)

3. Primary Target Audience
Female
Age 25-34
Attributes of our target audience- What people should think when they look at the logo.
To think of when they look at your new branding? Peaceful, Inviting, Professional

Industry/Entity Type

Health And Wellness

Logo Text

The WE Collective

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• please see project descikption section and attached documrnt.
  
  Describe your future logo and brand packaging in three words:Ex. Bold, Fun, Clean, Sophisticated,Modern.
  
  What 3 colors would you like used on your brand packaging? Light Brown and Dark brown with hints of white/cream
  
  Place the link to your pinterest board here: https://www.pinterest.com/inthegreysf/website-inspo/

Nice to have

• please see project descikption section and attached documrnt.
  
  Place the link to your pinterest board here: https://www.pinterest.com/inthegreysf/website-inspo/

Should not have

• 1.Colors that we do not wish to use?
  Nothing bright.
  Want to stay away from Jet Black, but were open to dark colors for the font. I.E navy, dark brown, and dark grey

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Files

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