• C$150

• 77 designs

• 41 designers

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Logo Design Brief

To design a logo, branding, and design language/corporate identity for a networking equipment reseller.

The business is called NetStack Builder (sometimes written as NetStack Builder.ca)
Selling networking equipment to enthusiasts and small/medium businesses.

We're looking for a logo that mainly focuses on the name itself, maybe with glyph/logo for the "N" or just a glyph/logo preceding the "N". Something that can be iconic. However we're open to other suggestions as well.

Elegance and simplicity is the goal. A design that can be used for a long time without appearing dated, and ideally somehow incorporating a network rack theme (even if it's very subtle and vague) into the logo.
It would be nice if the logo paid homage to our enthusiast / small medium business customer base, as well as signaling growth or "up and to the right"/forward movement.

Pictures have been included to get a sense of the theme and colours. (Think LED Red Green Blue and Yellow, refer to the photo of the server rack in the dark for an idea of what we're looking for.)
Geometric shapes are also appreciated.

3-5 colours max, and can be easily converted to B&W for print or on letterhead, or be animated for video content. No complex gradients. Preferably a flat design aesthetic, however simple gradients will also be considered. No drop shadows.

Feel free to not be constrained by these descriptions, if they are going to limit the quality of the product. Quality and aesthetic of the logo is number one.

I've included two images with examples of acceptable and unacceptable logo designs. Please use them as guides.

Target Market(s)

Technology enthusiasts, small and medium business owners.

Industry/Entity Type

Technology Equipment

Logo Text

NetStack Builder / NetStack Builder.ca

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Elegance
  Simplicity
  Portable to B&W

Nice to have

• A logo that would work well in Video, that could be animated in the future.
  It should have a sense of still motion.

Should not have

• No drop shadows, no calligraphic text or fonts with large, noticeable serifs.

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Files

Download all files - 6.0 MB