Logo Design for Kids Outdoor Equipment Company

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This customer received 122 logo designs from 71 designers. They chose this logo design from nzdesigners as the winning design.
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Logo Design Brief
We are looking for a logo design for our business selling kids outdoor equipment kits. We would like to see designs that have elements of nature and are earthy, but communicate and express the sense of adventure and exploration that a kid can enjoy with the outdoor equipment while exploring the outdoors. I'd like our website name to be worked into the logo design (KidsAdventureKits.com).
Having a mountain in the background of the logo, trees, or an outdoor scene would be something we are considering. Or you could work with including an image of the gear we are selling (binoculars, compass, flashlight, paracord, etc.). I will leave this up to you to decide what elements should be included in the logo, I have no preference if gear or an outdoor scene should be there.
This logo should have a similar professional feeling compared to other premier outdoor gear companies (patagonia, REI, backcountry, etc.(
Looking forward to seeing your creative ideas!
Target Market(s)
Middle to higher income parents is our target market.
Industry/Entity Type
Recreation
Logo Text
KidsAdventureKits.com
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- KidsAdventureKits.com
I'd love this logo to be designed so that it could be like a badge. Some inspiration:
https://www.designevo.com/apps/logo/?name=black-badge-and-mountain-icon
https://www.designevo.com/apps/logo/?name=brown-badge-and-park-icon
https://www.designevo.com/apps/logo/?name=beautiful-stream-and-mountain-landscape
Should not have
- Should not look like a childish logo. We want this to have a bit more of an upscale feeling to it.