A to Z Refrigeration & HVAC, Inc. needs a retro yet refreshed logo.
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This customer received 71 logo designs from 29 designers. They chose this logo design from anico as the winning design.
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We have blended our 10 year old hvac company with this established in 1979 Refrigeration company that has a very old look, so we are looking need a retro yet refreshed logo. Attached is our current bear and a drawing I made of what I'd like to see. We love the retro look of "cranky bear" but need sophistication like" new year bear." Brick red and deep mustard, and perhaps blue ...our vehicles are black. We like Fonts with serifs. Generally rectangular in shape as the words are long & need to be legible. A to Z Refrigeration & HVAC
Target Market(s)
Commercial and Industrial Only. No Need to catch the eye of consumers, only business owners, restaurateurs, facilities managers. Just be identifiable as we are onsite at companies and to have a sophisticated look.
Logo Text
A to Z Refrigeration & HVAC
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Pictorial/Combination Logo
A real-world object (optional text)
Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Sophistication. Retro. Bear. Clear Message of who we are
A to Z Refrigeration & HVAC
Nice to have
- Brick reds Mustard yellows. Retro Vibe. Adjust the B bear (as shown) Bear to have his paw on the A to Z REFRIGERATION & HVAC, INC.
Should not have
- Childish bear. Not a "fun" company, we are professionals but have been identified since 1979 by the bear. We need him to look classic, yet retro and professional and identifiable