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This customer received 424 logo designs from 185 designers. They chose this logo design from hraoui as the winning design.
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Logo Design Brief
We are newly formed capital advisory form and need a professional logo. The firm does three things - help companies figure out their strategy (consulting), raise capital to help them grow (transactions), and provide backoffice servicing and support for their operations. Our typical client is a smaller company (up to $100 million in revenue) who wants more personal attention and custom support versus a larger consulting firm or investment bank.
Target Market(s)
Leaders and founders of smaller companies (up to $100 million in revenue), investment funds and other stakeholders
Industry/Entity Type
Consulting
Logo Text
Proximo Capital
Logo styles of interest
Pictorial/Combination Logo
A real-world object (optional text)



Abstract Logo
Conceptual / symbolic (optional text)



Wordmark Logo
Word or name based logo (text only)


Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Professional, conservative typeface with some logo/graphic embedded. Our current homegrown version is based on a compass but it doesn't look really good. We need to convey credibility, expertise, and the ability to get the job done. We are responsive to clients and want to establish long-term relationships.
Nice to have
- Clean typeface and logo element that can work on the website, and also with business cards/stationary
Should not have
- Nothing cartoonish