• C$150

• 163 designs

• 77 designers

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Logo Design Brief

A Toronto base construction and property maintenance company is revamping their logo. The current logo looks and feels more like an anti-virus software or home security company rather than a construction and property maintenance firm. They are looking for something that is more refined, elegant, visually stimulating and memorable to their primary target market.

Their services include line painting, facility and property maintenance, landscaping, snow removal and construction for Walmart, Costco, Home Depot and other big box stores, supermarkets and buildings that require ongoing facilitation and maintenance.

Target Market(s)

The primary target market is operation and big box store managers and owners of companies such as Walmart, Costco, Home Depot, major supermarkets and other buildings that require ongoing facilitation and maintenance.

Industry/Entity Type

Property Maintenance

Logo Text

Homeland - Property Maintenance & Construction

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo should be clean and memorable with a legible sub-header that is visible for ALL marketing applications.
  
  The logo will need to include 4 variations once approved:
  1) Horizontal version
  2) Vertical version
  3) Version with sub heading (Property Maintenance & Construction)
  4) Version without sub heading
  
  HOMELAND (Main Header) should stand out with sub header below or adjacent
  Property Management & Construction (sub heading in small below)

Nice to have

• The use of red would be nice to have to tie in with the colour of Canada representing a Canadian brand but client is open to designers recommendations.

Should not have

• 1) No use of a House, home or roof of home in the logo.
  2) No weird or funky colours
  3) Do not reuse the shield that is from the old logo
  Submission of concepts that have any of the following, will not be considered!

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Files

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