• A$200

• 39 designs

• 19 designers

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Logo Design Brief

Big Blue operates in the Water Cooler market in New Zealand, we are about to redo our website and while we are at it shake up our brand - we want to make a bit of a statement that moves away from the market norm - i.e. We don't want a boring Water Cooler Company logo.

Water is a great medium and we want our logo to reflect the following concepts:

- Water as a life essential
- Water as inspirational / as aspirational
- Water as fluid and quick

Key things to think about:

- Its drinking water not sea water
- We want to lift the value perception of what we do
- We pride ourselves on customer service and speed

Logos will be judged on:

- Value proposition (what does it say about Water)
- Ease of application across a number of mediums (Trucks, Websites, Stationery, buildings, DM, Email) - show us please
- Distance from conventional Water Cooler industry logos

Industry/Entity Type

Industry

Logo Text

Big Blue

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• - Must use blue elements
  - Needs an image device to accompany the logo (Water)