Fly Fishing Site -Fly fishing flyshop

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Logo Design Brief
We want a new logo, more modern with new colors (free), which can be easily declined for the Web, textile supports, stickers, caps and badges. We have existed for 15 years and cultivate the quality of service and quality products in the field of fly fishing.
The logo should evoke quality, fly fishing and nature.
https://www.moucheshop.com/accueil-boutique-mouche.cfm
We are a fly shop (fly fishing goods for 15 years) we would like to have a new modern logo & colors, for website and easily usable for clothes, caps, stickers and patches. Quality services and products.
The logo should be in 2 colors and easily editable in monochrome. Free colors
Updates
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Target Market(s)
Fly fisherman, male, 20-60 years old, all csp
Fly fishing anglers, men, 20-60 years, medium to high social level
Modern fly fishing technics
Industry/Entity Type
Sporting Good
Logo Text
Moucheshop.com
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Character Logo
Logo with illustration or character


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- A form available on a t-shirt, cap, crest support. 2 colors transformable into monochrome. Gray / Orange or free colors. Idea of sports badge USA type
The logo must be easyly used for t-shirts, caps and patches ... colors Orange / Gray easy for monochromic change, free colors are welcome and free ideas too ... idea of a sport logo as US sports team = impact & easy to understand
Nice to have
- The fish must be a trout and / or a grayling (thymalus)
The fish must to be a trout or / and a Grayling