• S$150

• 170 designs

• 78 designers

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Logo Design Brief

The project is based on an existing logo thats been trademark and used for the last 15 years. We feel its time to upgrade the look and feel to reflect the times and penetration of the brand into the global market. We want to find a partner who will take us from our current position to create a different look and feel and to help us with brand application on products as well as communication channels and material.

Target Market(s)

The market will be golfers from the age of 6 to 15. however the decision makers will be parents and adults from 30 to 50.

Industry/Entity Type

Sporting Good

Logo Text

BigFish or Big Fish or big fish

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• In the product applications that will be found on golf products primarily for junior golfers, we only want to have the fish logo. Please bar in mind that although the product is for juniors, we want it to be as professional and adult as possible,. The last thing we want to do is to remind the junior golfers that they are kids. The current brand is well known in some parts of the US but pretty well known in Asia. there is not need to have an link to Asia as it should be as international as possible.

Nice to have

• What we would like to see is like the revamp of Singapore Airlines logo where the logo itself is more stylished to reflect modern times instead of sharp or too many curve edges. As its a golf product, we hope it can show the robustness and high performance of the brand proposition as well.
  
  The current logo colour is Pantone 312 and we are not opposed to any change but the Blue has always been our signature colour

Should not have

• It should stay clear of any religion or race and should be differentiated from the Christian fish. currently it faces a different direction and has an eye.

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Files

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