Silversword Hospitality;

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This customer received 121 logo designs from 64 designers. They chose this logo design from CMYKINK as the winning design.
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Logo Design Brief
We need a logo design for a new hotel/resort/condo management company located in Maui, Hawaii. We plan to manage all aspects of the resort experience for both owners and guests. Our goal is to ensure guest and owner satisfaction! We have attached pictures of the silversword plant which is a rare species here on Maui...it is strong, resilient, rare and long lived. We want our logo to embody these elements while having a modern, contemporary feel. Keep in mind these properties are in Hawaii - we handle front desk operations, housekeeping, sales and marketing, online and social media presence. We want to drive both owners to our management company and guests to our properties. Logo should be welcoming and fun, contemporary and inviting.
Target Market(s)
Hawaii resort property owners
Travelers wanting to visit Hawaii
Logo Text
Silversword Resorts
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Font styles to use
Colors
Colors selected by the customer to be used in the logo design:
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Silversword Resorts (wording)
Some aspect of the Silversword plant - can be bold and contemporary in terms of the use.
PLEASE SEE MOST RECENT UPLOAD...WE LIKE THE CLEAN LINES OF THE WORDING AND TAKING THE PLANT TO A MODERN LEVEL...OFFCENTER OK TOO IF YOU FEEL LOOKS GOOD..
Should not have
- NO ACTUAL SWORD...Silversword is a plant not a weapon