• US$150

• 139 designs

• 68 designers

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Logo Design Brief

We need a logo for a condom brand that is sold through different online channels. The online channels are not limited to Amazon or other delayed delivery channels but also would extent to instant gratification channels similar to Doordash/Postmate or Zomato/Swiggy in India.

Our target customer are not only men but also women (being online), hence we tend call our target customers as couples (gender agnostic). Trend of living in together before marraige is picking up in India and we tend to target these customer along to people who have had marraige recently. We want voice the brand around companionship, friendship & bonding between a couple and not with lust. We target to create a gender inclusive brand instead of just targeting male lust.

The brand is a pun to Bonfire and would like logo to be around a bonfire but with sex hidden into it. The logo is mend to very subtle with sex yet talk about bonding and companionship. The brand is targeting to have a quirky fun angle to it and thus propose to have quirky colors associated with it. We also were brainstorming on including "Bond over Bonefire" as the theme of the brand

The product will be having two SKUs "BoneFire Heated Discussion" (Warming Gel Multi-Texture Condom) and "BoneFire Calm Conversation" (Ultra-Thin Aloe Vera Condom). The two SKU will have a story of a modern living-in couple having the two distinct moment of their life, (Heated Discussion) & (Calm Converation).

Heated Discussion is envisioned as a couple fighting over a game on their gameboy/playstation, sitting in a bean bag, probably a bong beside them. (though it is flexible)

Calm Converstation is envisioned as a couple with on the lap of the man smoking a J and having a deep conversation. (Though it is flexible)

The SKU branding is quirky with fun colors, the whole packaging is supposed to be in lighter shade giving it a contrast to the other brands.

Target Market(s)

India

Industry/Entity Type

Health And Wellness

Logo Text

BoneFire

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Logo styles of interest

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• (Subtle hidden thing about sex) (Not literally typed)

Nice to have

• "Bond over Bonefire"

Should not have

• too much raunchy