Infographic "Companies on a Swiss map"
 
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This customer received 16 infographic designs from 5 designers. They chose this infographic design from hover as the winning design.
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Infographic Design Brief
                            We need an A0 (landscape) map of Switzerland where we can put approximately 200 different items to describe key characteristics of certain companies. 
 The designer needs to deliver: 
 - the map itself on A0 canvas 
 - 10 exemplary items on the map (we will do the copying 200 times ourselves). 
 - title on top of the plot 
 - legend (for mapping attributes to icons, see below) 
 - a placeholder for our company logo, a short slogan and a URL (eg on the bottom of the plot) 
 - in an editable format (preferably Illustrator or InDesign) 
 Requirements: 
 - The ITEM DESIGN will be the most important aspect !!! It should properly show the information and be visually appealing. Each item represents a single company. If possible, the item should indicate the company size (for example, you could include a 3d-skyscraper pic, where the skyscraper size indicates the company size). Further, each item has three description attributes (maximum length 20 letters per attribute): "Company name", "Core software", "Provider" (the attribute labels may be represented by small icons). All items should have the same design. 
 - the 200 items are NOT evenly distributed on the map. For example, 100 of the 200 items will be around Zurich. Therefore, we probably need a way to link items to the approximate place on the map (eg by means of a line or arrow). Attached you find a list of companies for the exemplary items. 
 - the EXACT item position is NOT important. 
 - the map should cover as much of the canvas as possible; items should be placed ON the map, not around the map (but may exceed the map border). 
 - the map should not be "flat", but rather have a 3-D appearance (please see attached file as an example; we hold a license for the attached map); 
 - the canvas needs to be A0 (for plotting); on A0, the contents should be readable from 50 cm distance. 
 -the infographic should mainly use our colors: # 6E85B0; # D7E2EE; # AFC4DF # 8BA8CF; # 3A5B8E; # 233A65; # 0F2145 
 - the canvas background may be white or any other light color.
                        
Target Market(s)
Swiss company
Industry/Entity Type
Banking
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- See description.
Nice to have
- See description.
Should not have
- See description.