Creating a logo for our company, using the following word: HORSEPOWER (fitness/gym logo)
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This customer received 252 logo designs from 132 designers. They chose this logo design from jambul as the winning design.
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Logo Design Brief
HORSEPOWER is a fitness company. We are looking for simple but edgy designs. Rectangles, circles, and possibly square designs. Our primary color is red. We want it to have a clean modern yet edgy feel, ideally with uniquely created original font. It should be simple and edgy, lending itself to the idea that it is a fitness studio. Old logo shown for reference
Target Market(s)
Cool fun successful hard working athletic clientele.
Industry/Entity Type
Fitness
Logo Text
HORSEPOWER
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Abstract Logo
Conceptual / symbolic (optional text)
Wordmark Logo
Word or name based logo (text only)
Lettermark Logo
Acronym or letter based logo (text only)
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Edgy but fairly simple and to the point. Not overly hard core intense weightlifter tape. But if you want to include a simple barbell design or a kettle bell or even a Simple horse that could possibly be interesting. The word HORSEPOWER is the most important though. Fitness is what we offer...
Nice to have
- Rectangles, circles, and possibly square designs.
Should not have
- Hard core affliction style designs. Don’t want to have too much craziness going on. It should be simple and edgy, lending itself to the idea that it is a fitness studio.