• US$150

• 97 designs

• 39 designers

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Logo Design Brief

- We are a B2C authorized distributor of Royal Prestige kitchenware products.
- Since our company was founded (in 2009), we’ve represented ourselves with the Royal Prestige brand and logo.
- As we start building our presence digitally and through social channels, we want to build a brand to distinguish our company from other Royal Prestige distributors with our own logo.
- Brand Slogan: Cocina y Nutrición - Which translates to Cooking & Nutrition
- Products: Kitchenware and household products. This includes:
- High-quality cookware that allows customers to cook vegetables with minimum water and meats without grease, while maximizing nutrients and flavors.
- Water Filters
- Juice extractors
- As we engage potential customers, we are looking for a logo that will stand out on its own to our target audience and also have the ability to be used in co-marketing assets with the Royal Prestige logo. See Royal Prestige by visiting www.royalprestige.com

Target Market(s)

- US Hispanic families. Our communication is mostly in Spanish.
- Parents who love to cook
- Parents who want to improve their family’s eating habits, while ensuring meals have flavor
- Busy parents that look for ways to feed their families fast, but healthy.

Logo Text

Living Life

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Logo styles of interest

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Logo must:
  - Represent our company's brand personality: Casual, family oriented, "we are your friend in the kitchen"
  - Represent our brand value proposition: Cook healthy, flavorful meals in less time and with high-quality cookware.
  - We need to be able to use our logo in imagery and videos developed by the Royal Prestige, so we need the logo to harmonize with the Royal Prestige logo and colors (Royal Blue #052567, white and silver).
  - We are looking for a logo that will stand out on its own to our target audience and also have the ability to be used in a co-marketing layout with the Royal Prestige logo in digital assets.
  - We need an option with the slogan and without it.
  - Before finalizing the project, we would like to see the logo in color, black, and white.
  

Should not have

• Stay away from explicitly showing the product in the logo (e.g. cookware, utensils, filters, extractors)
  Stay away from lions/replicating the Royal Prestige logo
  Stay away from forks and knives images in the logo

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