• A$300

• 140 designs

• 62 designers

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Logo Design Brief

Logo creation needed. We are a new brand with a new website due to launch to the market in October. We need a number of logo design options for review internally. We are creating "The Ebay of Property", and our website will provide users access to a multitude of data points for each individual property to give property buyers and sellers more in-depth information and help them understand the true value of a property. Our mission is to give everyday people confidence and understanding of value in their property purchase experience. We'll be connecting buyers and sellers without the need of a real estate agent, and we'll be creating a fun, safe space for people to freely; explore, socialise, share, list homes, connecting directly without the need for third parties.

We want to see playful designs that convey a fun, fresh, modern and trustworthy brand that keep our consumer in mind. We are not looking for a B2B logo.

We are a global brand, and want to communicate the connectedness and transparency we are offering users. Our key word associations are:
- Trustworthy
- Transparent
- Easy to use
- Fresh
- User focused
- Cultured
- Confidence
- Property, real estate
- Technology

The logo must be clean, simple, fresh, easy to read and identifiable. We are inspired by:
- Facebook
- Twitter
- Deliveroo
- Uber
- Netflix
- Ebay
***Please see attachment for reference.

Target Market(s)

People who are interested in purchasing a property, everyday end user consumers.

Industry/Entity Type

Property

Logo Text

Residz

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Logo styles of interest

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Font styles to use

Other font styles liked:

• Roboto, Berthold Akzidenz, anything clean and bold

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• The logo must be
  - Scalable: able to be used in marketing collateral, on a website, in social media advertising
  - Can be used as we move into the development of an app i.e. an identifiable icon such as Facebook or Instagram or Tik Tok
  - Responsive: landscape use (i.e. brand name beside the icon/logo, or brand name designed as logo similar to Netflix/Facebook etc.), brand name within the logo, icon only use that can be seen in the web browser tab online
  - Max. 3 colours within the pallet
  - Clean, fresh, easy to read

Nice to have

• We are open to interpretation of the brief, but would like to see playful designs that convey a fun, fresh, modern and trustworthy brand.

Should not have

• Must not have:
  - More than 3 colours in the colour scheme
  - Hard to read font use

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Files