Illustration for pet shampoo

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This customer received 25 illustration designs from 13 designers. They chose this illustration design from Karen Gameiro as the winning design.
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Illustration Design Brief
Requiring an illustration/logo design for our range of Cat & Dog shampoo & grooming products range. I have a few ideas, as I’m the creator of the business & a cat lover, breeder & exhibitor of show winning Persians I want the design to reflect this & create that feeling the buyers can relate to when they see the image. I want them to smile. The design should be colourful & fun. I’ve attached a photo I found which I like the general idea of but want the cats to be images of MY cats & the image to have 2 dogs in it as well, a brown miniture poodle & a white west highland terrier. Attention to detail is a must to capture the facial & body structure features of my cats but can be manipulated into funny positions cats get themselves into so knowing cats behaviour is key. Any questions please ask.. oh & I love champagne 🥂 🍾
This logo will form a unique image for my brand & range of pet products.
It will be used on our pet care labels
Target Market(s)
women aged 25-45
dedicated pet lovers
Industry/Entity Type
Pet Care
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- illustrations must look similar to the photos I sent as far as attention to detail
Must have a sense of fun, funny cat poses
Illustration must represent the breeds characteristics, poodle, west highland terrier & Exotic shorthair ( everything round, head, ears, body) please no pointy ears
Logo to be very different to any other pet shampoo logo - even add a little ‘bling’
Nice to have
- Incorporate me, my dogs & cats (as per attached photos)
Should not have
- Not too ‘Cutesy’
Not too cartoon like
Must not be boring