New logo and branding for fleet of large construction cranes

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This customer received 248 logo designs from 121 designers. They chose this logo design from M Habib as the winning design.
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Logo Design Brief
We need a logo to be displayed on a variety of different sized cranes as well being suitable for business cards & website. The maximum display size on a crane would be approximately 900mm x 900mm, some will be smaller.
We will also use the logo on business cards and letter head as well as clothing, as well as large format advertising.
The business name is Camilleri Lifting Services, and we will use the letters CLS in the logo.
The cranes will be painted orange with reflective silver highlights.
Target Market(s)
Engineering companies, large construction companies, government bodies, workers on large construction sites and infrastructure projects
Contact Information for Business Card
Charlie Camilleri, Managing Director, Camilleri Lifting Services
Ideally the stock colour of the business card will be orange.
Logo Text
CLS
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Pictorial/Combination Logo
A real-world object (optional text)



Lettermark Logo
Acronym or letter based logo (text only)



Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Easily recongisable logo that can be used on large format advertising as well as the actual cranes. It will also be used on clothing, business cards etc.
Files
Download all files - 0.6 MBPayments
Total
A$300
Project Deadline
19 Jun 2020 23:25:01 UTCProject Upgrades
Bundled project(s)
- offering A$39 business card design to winner