• £110

• 153 designs

• 66 designers

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Logo Design Brief

We need a logo design for a new gift company called 'The Gift Cake'. We make one of a kind gift boxes that look like exact replicas of cakes - their realism is their USP. We would like to see designs use a combination of pastel orange, pastel yellow, cream and metallic gold (colour guides, font guides, current logo and inspiration pics attached below). The final design should convey joy, be a little sweet, fun but with a touch of glamour as these gifts are a luxury items.

Target Market(s)

1. Our first target audience is 20-45-year-old women, based in metropolitan cities across the UK and Europe, who are very social, have large families/group of friends, love going out, love fashion and love finding unique/one of a kind things
2. Our second target audience are food lovers, ages 20-45 years old. They have. a special place in their hearts for desserts, love watching cooking shows and spend a lot of time scrolling on social media scrolling through food videos and pics.
3. Our third target audience are 20-45-year-old event organisers who plan all manner of social events, from weddings to baby showers. They love going the extra mile for their clients and are always looking for something special to add a little something extra to their events and set them apart. And they always follow the current trend.

Industry/Entity Type

Gift Shop

Logo Text

The Gift Cake

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Logo styles of interest

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Font styles to use

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Colors

Colors selected by the customer to be used in the logo design:

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• My project must have :
  A pastel colour scheme - i've added colour guides below. main colours are the pastel orange, yellow and cream with pink and metallic gold as accent colours (shade guides are below).
  - Logo should look good enough to eat; looking delicious and enticing is core to our unique selling point

Nice to have

• It would be nice to have:.
  - A drip cake image but this is not a must; i'm open to other ideas and directions for the logo
  - A hand drawn logo

Should not have

• - vibrant colours are an absolute not
  - everyday blocky computer icons; this project has to be unique

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Files

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