• US$150

• 28 designs

• 12 designers

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Label Design Brief

We need two product labels designed for a new line of gourmet jerky treats for dogs. The treats are made with pork and beef that are grass fed and pasture raised. Simple GMO free ingredients and no artificial preservatives. The design should reflect natural, healthy, gourmet products that are hand-crafted in the Pacific Northwest.

Target Market(s)

Health conscious pet parents who are concerned about the ingredients in their pet treats and are looking for all natural products.

Industry/Entity Type

Pet Shop

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Font styles to use

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Look and feel

Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.

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Requirements

Must have

• Each product label should be 4.5" wide x 3.5" high and must contain Product name, size, ingredient panel, guaranteed analysis, UPC, company logo, directions and specific text phrases identified by " ".
  
  Product #1:
  Blueberry Bacon Jerky
  3 oz
  "For Dogs & Cats"
  Ingredients: Pork, Blueberries, Celery Juice
  Guaranteed Analysis: Crude Protein (min): 58.4%, Crude Fat (min): 16.1%, Crude Fiber (max): 0%, Moisture (max): 24.6%
  "Directions: Feed as a treat."
  "Silverdale, WA 98383"
  "www.pawsgourmetbakery.com"
  Company Logo
  UPC
  
  Product #2:
  Beef Kvass Jerky
  3 oz
  "For Dogs & Cats"
  Ingredients: Beef, Beet Kvass, Celery Juice
  Guaranteed Analysis: Crude Protein (min): 54.6%, Crude Fat (min): 12.7%, Crude Fiber (max): 0%, Moisture (max): 30.7%
  "Directions: Feed as a treat."
  "Silverdale, WA 98383"
  "www.pawsgourmetbakery.com"
  Company Logo
  UPC

Nice to have

• "Nature" colors or farm type of feel. Images or text references to being grass fed and no antibiotics. Text or graphical image to indicate "Hand crafted" and/or "Made in small batches"

Should not have

• No bright or neon colors. These labels will be applied to packages that are a combination of kraft brown paper and clear plastic.

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Files

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