Refresh
Friends of Fourth Ward Logo Design Project
Want to win a job like this?
This customer received 190 logo designs from 65 designers. They chose this logo design from DigitalArt as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
US$150
-
190 designs
-
65 designers
Logo Design Brief
We need an updated logo. Website is being redesigned here (and you can see the old logo.) https://fofw.scdconsultingservices.com/
Fourth Ward is a neighborhood next to uptown Charlotte, NC- with a large park, fountains, and a neighborhood of historic houses.
Friends of Fourth Ward is the website name. (FOFW)
The old logo needs updating- cleaner and more modern
See brainstorming ideas attached. The Crown is part of Charlotte- we were named after Queen Charlotte.
Our current color pallete is Snorkel from Pantones 2020 colors- if you want to add color. https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2020-palette-exploration
Updates
We have a committee trying to decide which is the best design and has not made a decision yet. (I apologize for the delay.)
The main comment I am hearing is that they want some sort of residential look added to the logo.
Friends of Fourth Ward is a **neighborhood** right next to a bustling downtown area (with tall buildings.) They like the skyline, they like the logos with the crown, but really want to see some houses and/or trees to signify the Fourth Ward Neighborhood. (and are willing to give up the "Crown" to get it.)
So- they want some sort of houses/trees/greenery -added to the bottom of the design- and yet keeping it simple.
Here is an example of a row of houses, and the skyline behind it.
https://fofw.scdconsultingservices.com/living-here/
Added Tuesday, June 23, 2020
Slow in providing feedback
Target Market(s)
Neighborhood of Fourth Ward.
Design will also be used in social media, and on our brochures
Logo Text
Friends of Fourth Ward (since 1976)
Logo styles of interest
Emblem Logo
Logo enclosed in a shape
Font styles to use
Other font styles liked:
- Really not sure- modern, yet not silly
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- skyline
then some sort of residental look under it (green, trees/houses)- maybe a lightpost as part of the design?
We are a neighborhood, living in the shadows of the skyline.
Nice to have
- crown
City skyline
Can use colors from Snorkel- Pantone palette of the year 2020
https://www.pantone.com/color-intelligence/color-of-the-year/color-of-the-year-2020-palette-exploration
Should not have
- older look
