Logo Design Project & Company name

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This customer received 70 logo designs from 22 designers. They chose this logo design from DownsArt as the winning design.
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I am just about to open a new construction company. Not just any construction company. We specialize in modern clean high end homes. Anything from a small renovation to a custom home. From a dog house to a mansion.
We need a company name and a logo /brand.
In this market I think the name and brand of a construction company is very important. I don't want to compete with the thousands of mediocre contractors out there. I want to to convey that we give a certain quality and attention to detail that is hard to compete with.
Updates
We are planning on making this contest guaranteed. I was hoping to get a few more designs in before I did that.
Added Thursday, April 19, 2012
I apologize in advance if my feedback is abrupt. I do not want to insult anyone and I appreciate everyone working on these designs but in order for me to get what I want and not waste your time I will be very frank about what I do not like.
Added Thursday, April 19, 2012
I would love to see a logo design done with negative space
Added Thursday, April 19, 2012
http://designwoop.com/2012/01/30-clever-examples-of-negative-space-logos/
Added Thursday, April 19, 2012
Project Deadline Extended
Reason: I have extended the deadline as I am hoping to tweak some of the submissions and also get some more designs.
Added Monday, April 23, 2012
Project Deadline Extended
Added Monday, April 30, 2012
I want to thank everyone for submitting designs. I think I was not fair to ask for a logo and a name @ the same time. Please except my apologies. I think I will be using L squared design and build. Feel free to adapt that as you see
Added Friday, May 04, 2012
Project Deadline Extended
Added Monday, May 07, 2012
Target Market(s)
I am marketing my services to the young professionals in New York
Industry/Entity Type
Construction
Logo Text
(None provided)
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Must have
- Must look classy, modern and fresh.
Should not have
- Should not look cheesy or say best contractor or fastest etc