Refresh
Creative packaging for Scandinavian Coffee brand
Want to win a job like this?
This customer received 33 packaging designs from 13 designers. They chose this packaging design from Victor.Pascual as the winning design.
Join for free Find Design Jobs
- Guaranteed
-
€80
-
33 designs
-
13 designers
Packaging Design Brief
Snø is a new-to-the-world Scandinavian coffee brand, offering a top-quality instant coffee product laden with health benefits. The ‘coffee moment’ is a sacred part of life in Scandinavia: it represents a pause from the day – a peaceful, quiet break in which you detach, sit back and just focus on being present for a while. The success of Snø will be built on two critical drivers: 1) a delicious product, and 2) a modern “love brand”, which young consumers will identify with and be proud to display on their shelves.
We want Snø packaging design and branding to be a visually stunning representation of our brand values of savour, sustainability and authenticity – and convey a strong link back to our Scandinavian heritage.
The packaging we are looking for should be:
Product: 500ml container of instant coffee
Packaging design (3D): we welcome unusual shapes/materials to help us stand out at shelf and convey a premium/modern look & feel. However, the pack should still be a) practical for shipping (i.e. not too fragile or complicated to pack in large quantities) and b) sustainable.
Artwork (2D): should look modern/sophisticated/minimalist (think: Scandinavian design) – but ideally with a unique twist that helps it stand out at shelf. Preferred dominant colours are whites or blacks. Artwork must include the logo (attached, can be either black on white or white on black).
Optional: we will also be selling single-serve packets to go with the 500ml packet, which could be sold either in sachets, capsules or other interesting packaging, with a consistent look & feel as the main packet.
We hope to stand out in a crowded category – so please feel free to stretch your imagination beyond what is currently available on shelf! (we've attached an example of a typical instant coffee shelf for perspective)
Target Market(s)
Millennial / young consumers, who are willing to spend a little extra for an appealing design
Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
