Water Business needs a great logo

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This customer received 113 logo designs from 56 designers. They chose this logo design from LIZZY LO as the winning design.
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Logo Design Brief
I need a logo re-done, mastered. We had one made months ago, and I particularly do not LOVE it. I think its cool. I like the concept, but I think it could be better. I attached the AI file I have on our current logo and also a few of the products we will be branding. I need a logo that is stack-able, and one that is Linear. I am open to having a logo outside of the wording, or incorporating it into the name like the one we have. We are a startup company that will be in the "water" business. Creating whole home water filters/systems, as well as other products that make water better, and more alkaline. I would assume colors that are blue, maybe some green, grays. Not sure. Colors can be changed easily enough. We want to logo to look, rich yet minimalist, professional but not boring. Not too many colors. Try to stay under 4 colors. Feel free to google whole home water filters, alkaline shower heads, alkaline water pictures etc. to get a feel for the competition.
** Today someone submitted a logo without the "S" at the end of the company name. So Alk lab insted of Labs, and it looked really good. Not sure if it rolls off the tounge as easily, but it does look more symmetrical. I did just go buy that domain as well, and may consider that. I also bought alkalinelab.com and am open to seeing logos with that variation.
Target Market(s)
Home owners, health conscience people.
Logo Text
Alk Labs
Logo styles of interest
Emblem Logo
Logo enclosed in a shape



Wordmark Logo
Word or name based logo (text only)


Font styles to use
Look and feel
Each slider illustrates characteristics of the customer's brand and the style your logo design should communicate.
Elegant
Bold
Playful
Serious
Traditional
Modern
Personable
Professional
Feminine
Masculine
Colorful
Conservative
Economical
Upmarket
Requirements
Nice to have
- ** Today someone submitted a logo without the "S" at the end of the company name. So Alk lab instead of Labs, and it looked really good. Not sure if it rolls off the tounge as easily, but it does look more symmetrical. I did just go buy that domain as well, and may consider that. I also bought alkalinelab.com and am open to seeing logos with that variation.
***one of the stickers I need to make will have a 3 to 1 inch ratio. 3 wide 1 high
That would be the dimensions I'd look for in the rectangular or linear logo