Logo and label to be used on a variety of produce that will be sold in markets

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This customer received 94 logo designs from 33 designers. They chose this logo design from Buechler as the winning design.
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i am a farmer of small market garden in the northeast kingdom of vermont. Google "northeast kingdom vt" and look at images to get a sense of the place. I farm using sustainable practices and although i am not certified organic, i have adopted materials and practices of an organic farmer.
I have farmed for three years and have use b&w labels to identify my produce. (see attached pdf files of sample labels "lettuce label.pdf). One of the stores that sells my produce suggested that I have a more colorful label and also that I add upc codes to the labels. This project is to design the logo and embedded label for my produce.
I imagine that the result of this project will be a standard label consistent across produce and that the center portion of the label will be customized for the particular product. my thought was to use the avery 5164 label.
I am open to ideas on how best to proceed. I will be printing these in small batches as needed on a color printer.
I have included a file hh logo as image which shows the blank board i use at farmer's market. the artwork is of a style i like and if needed, portions of this artwork could be incorporated in the logo/label.
this website (http://www.growersdiscountlabels.com/index.html) has lots of samples of labels that might provide inspiration.
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Logo Text
Hornet Hill Farm - Sustainably Grown Produce in West Glover, VT
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